ESA Completes Organics and Recycling Program Education Video

04.13.2012

ESA has created a multilingual training video to ensure the continued participation and success of commercial organics and recycling programs.

 In the past several years, cities and counties throughout California have devoted significant time, effort, and money to grow their commercial food scrap collection programs. In the San Francisco Bay Area alone, there are thousands of businesses participating in these programs. ESA is proud to have worked with many of these jurisdictions to provide organics and recycling program planning, promotion, and training including multi-lingual educational programs, kitchen set-up and ongoing monitoring.

By nature, commercial food scrap programs require diligent maintenance and follow-up training to be effective and sustainable. Programs may be at risk or in need of additional follow-up training when significant amounts of contamination are seen in food scrap bins, as well as food and recyclables in trash bins.

The fact that many jurisdictions and businesses cannot afford qualified staff to provide commercial organics and recycling program maintenance demonstrates the need for a more cost-effective alternative. Using a grant from the Educational Advisory Board, ESA worked with a videographer and local Bay Area businesses to develop this Commercial Kitchen Recycling and Organics Training video. This video will assist local businesses with the continued participation and success of commercial organics and recycling programs.

While video is not an appropriate substitute for initial program participant in-person, on-location training, it is a suitable tool for follow-ups, refreshers, or re-training and has several key advantages:

  • A training video offers flexibility so business managers that can show the video whenever it is most convenient, without interrupting the workday.
  • A video can easily be shown individually or to an entire staff audience.
  • A video provides a baseline of understanding and educates employees about what happens to separated materials after they are put in the appropriate waste containers and why food scrap recycling (and recycling in general) is important.

ESA’s first-of-its-kind training video was created in a generic, non-jurisdiction-specific fashion to meet the needs of various jurisdictions throughout the Bay Area and beyond. This project was funded by the Altamont Education Advisory Board. Creative direction and onsite filming coordination provided by Amador Valley Industries. A portion of production time and materials were subsidized by PowderPlay Productions.

This training video provides our clients and interested businesses with a way to reinforce correct behaviors and clarify the importance of good recycling habits, conveniently and cost-effectively.

For more information about ESA's Renewable Resources Team, contact Jeff Caton.